Insights

Bruce A. Smith

CFO, CCO, Principal, Financial Advisor, Director Of Retirement Plans

WHAT DOES IT MEAN TO BE A FIDUCIARY?

Being a fiduciary is something we live and breathe at Premier. As a fiduciary, we must put the interests of those who have entrusted us above all others, even our own. But the Premier team isn’t just legally required to be a fiduciary: that’s also the way we choose to behave. Putting others’ interests ahead of our own and practicing transparency in disclosure is a way of life. In fact, this fiduciary way of being extends to our relationship with everyone on the Premier team. Not only do we practice the fiduciary standard with clients, we continuously train and review our practices so we’re always working towards exhibiting the highest possible standards.

I Enjoy Being Part of The Premier Team Because…

The ‘fiduciary’ way of being inspires and informs all our relationships. What I particularly love is that it dovetails perfectly with my natural inclination to be of service to my clients and my team. I look forward to sharing this with everyone I meet, and with all those I’m blessed to have a relationship with.

BRUCE’S STORY

There are two driving themes in my life: one is recognizing that it’s in my best interest to be of help and service to others, and the second is that I have more freedom, choice and happiness when I’m self-sufficient, responsible and accountable for my decisions and actions. My history is an expression and example of those themes. I’ve lived in many places around the world, from the Philippines and Japan to Venezuela and Panama, from Alaska to New York, from Arizona to California. For the past 22 years, I’ve made my home in Humboldt County; it’s the most amazing place—the lagoons, the “six” rivers, the Trinity Alps and Marble Mountains, Horse Mountain—and offers a great lifestyle for raising a family. The people I’ve met, served and become friends with here are the best! My joining Premier is the culmination of these driving themes: Premier’s focus on creating financial peace of mind has greatly enhanced and deepened my own self-sufficiency, which allows for generosity, compassion and growth as a human being in partnership with other great people. I get to work with wonderful people, serving and helping them not only in financial matters, but in a range of other parts of life…and many have become new best friends.

Career Highlights:

• Joined Premier in 2002
• 35 years of finance and management experience
• Education and Accreditations:
• B.A. in Psychology, UC Berkeley
• M.B.A., Finance, San Francisco State University
• SEC, Series 65
• Accredited Investment Fiduciary^®

About Bruce:

• Born on Clark AFB, Philippines
• Raised in Venezuela, Panama and Mexico
• Bi-lingual in English and Spanish, some Japanese and Turkish
• Married with two sons and a daughter
• Interests: reading, music, history, computers, traveling, billiards, Chess, Go, beekeeping, swimming, hiking/camping/fishing/hunting
• Giving back: Pro-bono non-profit consultant for 25+ years, Rotary International (President-elect, as of July 2016), Boy Scouts of America (Scout Master for 10 years, Merit Badge counselor for 20+ years)

John Gloor

Principal, Financial Advisor

John has been in the financial industry since 1987, and prior to that he worked his way through college doing construction. John is one of three co-founders of Premier Financial Group, Inc and is the Senior Advisor to our Retirement Plan Department. He has been instrumental in guiding and advising many significant local retirement plan sponsors. John is passionate about being a true fiduciary for every client he comes in contact with, and is an advocate for the protection and education of all retirement plan trustees and participants.

He resides in McKinelyville, CA with his wife.