We are excited to announce the launch of our new brand. From design to messaging, this brand is a true reflection of who we are today, while positioning us for tomorrow’s growth. We’ve put great care into creating a look that reflects us: a firm that is deeply rooted in our community, has integrity, and is dedicated to our clients’ peace of mind.  

Why This Launch is Important

This rebranding is a significant milestone for Premier Financial Group as it marks our evolution, while staying true to our roots. Our new branding reflects the high level of professionalism and service quality you’ve come to expect from us over the years. It was designed to resonate with our identity and standards of honesty, responsibility, and trustworthiness. 

“We’re really proud of what we’ve achieved with this rebrand. It reflects who we are and speaks to our commitment to collaboration and transparency, and provides a new level of clarity for clients. It’s a better representation of our core values as an organization,” said our President, Ginger Weber, CFP®.

This rebrand also represents our next phase of growth, expanding to serve more clients across the country.

Rest assured, we are committed to upholding the service and experience you’ve come to rely on.

What We Love About Our New Look 

This collaborative process has been a labor of love for the entire team. We’ve dedicated countless hours to establishing a new brand that truly represents who we are as a firm. The elements of our new brand aren’t just attractive designs; they were thoughtfully created to embody what we stand for.

Our new website features a minimal design, keeping our site clean and free of clutter and allowing us to provide important information to visitors without distraction. We used the original colors to maintain the reputable and trusted image we’ve established more than 30 years ago, but updated them to add a touch of modern sophistication.

The tree rings featured throughout the site speak to our growth as a firm and connection to nature that reflects our roots in Eureka, California. They signify longevity and continuous development, reinforcing the solid foundation upon which our firm was built. 

Beyond aesthetics, we are also excited about the enhancements in our client onboarding process. New clients will find it simpler than ever to get started with us, and existing clients can easily refer friends and family through our website. Additionally, our improved client portal offers a user-friendly experience, providing clear communication and easy access to essential resources. We believe these changes will make your interactions with us more enjoyable and efficient, reflecting our dedication to serve you better.

Looking Ahead With Confidence

The team at Premier Financial Group is thrilled to unveil our new branding and share this next step with you. While our appearance has evolved, our commitment to providing exceptional service and building lasting relationships remains steadfast. 

We are deeply grateful for your trust and support over the years, and we look forward to continuing this journey together. Should you have any questions or concerns, please don’t hesitate to reach out. Here’s to a bright future and many more years of success together!