I started working at Premier Financial Group in 2021, and have been reflecting on my time at the firm thus far. There are so many things I could write about my experience working here — these are some of the things that have been most meaningful to me.

“What’s it like working at Premier Financial Group?” My answer: this firm has not only provided my peers and me with abundant opportunities for growth, but also fed our motivation to grow. I have always been a curious person, and Premier’s culture encourages and rewards that curiosity. The firm is committed to empowering each of us to reach our full potential and develop ourselves in ways that benefit each employee and the company — an idea that one of our founders, Ron Ross, would fondly describe as a “win-win.” Through hands-on participation, career development initiatives, and mentorship, I have been encouraged to continually expand my horizons and seek creative ways to grow within the organization.

One of the standout aspects of working at Premier Financial Group is the unparalleled mentorship provided by the founders and senior advisors. With their wealth of experience and expertise in the financial, academic, and service industries, they serve as invaluable guides, offering advice and support to my peers and me. It’s easy to imagine successful business owners who retire and become seldom seen around the office — that’s unheard of at Premier. Our leaders deliberately choose to invest time with junior team members, developing us into better professionals and inspiring us to continue to grow ourselves and the business. They do this not because they need to, but because they want to. It’s rare to experience managers who care just as much about their employees’ personal well-being as they do about their professional development, but Premier’s leadership really gets that right. It is also obvious that Premier attracts individuals of strong character, and we all make one another better through every conversation and project. This mentorship not only fosters professional growth but also cultivates a strong and genuine sense of camaraderie and mutual respect among team members.

Being part of the Premier team is more than simply working at this company. The firm has created an environment that celebrates each team member’s unique gifts and encourages us to have fun while excelling in our roles. I am inspired to participate fully and authentically because there is a clear understanding that the team works best when honesty and integrity are prioritized. Whether it’s brainstorming innovative solutions to client or business challenges, partaking in team-building activities, or participating in community events, being part of the Premier team has provided me with a sense of belonging within a group of real individuals who truly value and care about one another. This emphasis on collaboration and fun has fostered a dynamic work environment where I have been able to create success and continually strive for excellence. Belonging to this team has made me a better employee, but perhaps more importantly, it has made me a better thinker, friend, community member, and person.

Premier’s office is nestled in the beautiful rural community of Eureka, in Northern California, where the coastal redwoods meet the ocean. Most of our team members, including all three founders, did not grow up in the area, but found their way here as young adults. They soon realized that this was the best place to live and grow their families, their careers, and the business. 

The natural beauty of this region is a major attraction for individuals who are seeking a low-stress environment. We have clean air and water, no traffic, pristine and uncrowded beaches, a mild climate year-round, a lower cost of living, and an abundance of outdoor recreational opportunities. We have beautiful rivers, oceans, and mountains to explore. 

Aside from this, there is an overarching reason that we all choose to live here: the culture. Eureka has a small-town feel where people are polite and helpful to one another. Generosity is abundant. If your car were to break down on the side of the road, it’s likely you’ll have numerous people who would stop to help you. We take care of one another. 

Doing Our Best for Our Neighbors, Near and Far

We’ve adopted much of this culture in the way we operate our business, both internally and in our service to clients. We see our colleagues as a professional family, which is then extended to client relationships. When you work with Premier, you get a sophisticated investment and wealth management strategy paired with personal care you won’t get from a larger company. 

Our team has genuine care and concern for clients’ financial and personal well-being. And that isn’t limited to our Eureka neighbors; we have seen it all in our more than 30 years in business, working with clients all over the US. Whether you’re local or live across the country, we take our community seriously and are dedicated to providing guidance rooted in authenticity, transparency, and integrity.  

We also aim to make a significant difference in our community. Our philanthropic efforts to local healthcare significantly impacts the level of care every member of our community receives. 

Excellence Starts Here

Our goal is to be the best we can be — for our families, neighbors, colleagues, and clients. And we choose to do that from Eureka, in an environment that is free from the stressors of city living, allowing our team to be fully present. When we are relaxed and energized from the natural beauty here, we can be available to support our clients when they are experiencing challenges or the stock market takes a dive. 

Living here lends itself to a healthy lifestyle and the ability to help others. It’s what we do. It’s who we are. We love Eureka!